Video Games Addiction
Year 2020
Target Audience:
Super gamers that are 12-20 years old.
Objective:
Advertising campaign about video games addiction.
To persuade and help the super gamers to escape the visual world to the reality by motivating them in the way they love. And inform- the target about a new game that makes them experience their real life, and reminds them of living their life outside the gaming border.
To persuade and help the super gamers to escape the visual world to the reality by motivating them in the way they love. And inform- the target about a new game that makes them experience their real life, and reminds them of living their life outside the gaming border.
Concept:
Challenging the super games to leave video games with a game. The game is designed to help them try activities in real life. The advertising campaign will be on the same websites, online placement in web banner and games stores as digital ads.
